Alfa Romeo: Partner of the Golfer Association
PASSION Italian automaker Alfa Romeo and the Swiss Professional Golfer Association (Swiss PGA) agree to work together to promote golf in Switzerland. The Italian brand Alfa Romeo, which belongs to FCA Switzerland SA (Fiat Chrysler Automobiles), will also take over the title sponsorship of the Swiss PGA Matchplay Championship. Sponsorship strategy throughout Europe The commitment in Switzerland [...]
The Italian brand Alfa Romeo, which belongs to FCA Switzerland SA (Fiat Chrysler Automobiles), will also take over the title sponsorship of the Swiss PGA Matchplay Championship.
Sponsorship strategy throughout Europe
The commitment in Switzerland is based on Alfa Romeo's pan-European sponsorship strategy in golf. Sebastien Perrais, CEO FCA Switzerland SA: "With our sponsorship commitment as well as the launch of our Alfa Romeo Golf Trophy, we want to promote and support golf in Switzerland. Our brand stands for lifestyle and emotion and is therefore a perfect fit."
Automotive history and passion
Keith Marriott, President Swiss PGA, says: "We are very much looking forward to the cooperation. Alfa Romeo is the epitome of automotive history and passion and made history in motorsport with the P3 model, the 6C 1750, the unforgettable 8C or the 155 V6 TI DTM. Important identifying features of the brand. These values fit perfectly with our values of style, quality and sporting passion."
