Alfa Romeo: Coupé classic turns 70

For many classic car enthusiasts, the Giulietta Sprint from Alfa Romeo is one of the most beautiful production coupés of all time. Now it is celebrating its 70th birthday. The world premiere caused a sensation at the Turin Motor Show in April 1954, with Alfa Romeo recording around 2000 orders in the first few days of the show.
Another spectacular event took place shortly before the market launch. Above the Alfa Romeo plant in the Portello district of Milan, the production site of the "little Giulia", the Giulietta, two actors jumped out of a helicopter in front of a large audience. They were dressed as Romeo and Juliet from William Shakespeare's play of the same name.

With Giulietta Masina
The Giulietta was the first Alfa Romeo model to bear a female name. It took the hearts of fans by storm and became a symbol of the economic upswing.
The number of units produced reached six figures - for the first time in Alfa Romeo's history. When the 100,000th Giulietta rolled off the production line at the Portello plant, Giulietta Masina, the actress and muse of director Federico Fellini, celebrated the historic moment with the workers and company management.

Big celebration in Milan
To mark the 70th birthday of the Giulietta, the Centro Stile Alfa Romeo is presenting its own logo. On June 2, the museum invites all fans of the brand to the official birthday celebrations. Part of the event will be the opening of the special exhibition "Giulietta, Fidanzata d'Italia", which has been realized together with the Registro Italiano Alfa Romeo.
As part of the birthday celebrations at the museum, there will be a parade of Giuliettas from the first model series. This will be followed by a talk on the history of the Giulietta, and later models from the second and third series will also have the opportunity to parade.

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