Volvo: Stefanie sings with the Swedes
PROMOTER With Hyra, Volvo Switzerland is introducing a car subscription and rental system that includes full cost transparency and flexible terms. Stefanie Heinzmann has been recruited as a prominent new brand ambassador.
![Stefanie Heinzmann](https://www.autosprint.ch/wp-content/uploads/2022/03/Stefanie-Heinzmann_autosprint.ch_-680x421.jpg)
The successful singer is the new brand ambassador for Volvo Car Switzerland. The singer from Valais with the strong voice has entered into a long-term cooperation. Stefanie Heinzmann is to carry Volvo's social interests and core values to the outside world.
Collaboration with international stars
Simon Krappl, Consumer Experience Director Volvo Switzerland: "Stefanie has remained authentic and down-to-earth despite major international successes. In addition, as a native of the Valais and a frequent driver, she is very familiar with challenging road conditions. All these qualities make her the perfect ambassador for Volvo."
Stefanie Heinzmann, who covers many kilometers by car, now drives a Volvo XC60 Recharge. Thanks to her musical flair and likeable manner, Heinzmann, who has already worked with Lionel Richie, Joss Stone and Udo Lindenberg, also served as a talent scout on the TV show "Stadt Land Talent" and as a judge on "The Voice of Switzerland.
Mobility solution with minimal responsibility
Volvo Car Switzerland is now launching the Hyra car subscription and rental system. With it, the car manufacturer offers a flexible and fast mobility solution. Hyra - the Swedish word for rent - offers a combination of the classic rental model and a car subscription without any additional costs. Taxes, insurance and maintenance costs are already included.
Natalie Robyn, Managing Director Volvo Car Switzerland: "This is our response to changing needs and an expansion of our mobility offering. Hyra is designed to serve customers who consciously forgo owning their own vehicle but still want a convenient mobility solution with minimal responsibility."