Volvo: Mobile showrooms in a class of their own
Anyone thinking about buying a Volvo should plan a trip to Zurich or Lausanne-Flon in April. In both cities, there are mobile showrooms for interested visitors to take a closer look at the S90, V90 and XC90. The Volvo pop-up store brings the Swedish premium brand and its products directly to customers. Interested visitors are [...]
The Volvo Pop-up Store brings the Swedish premium brand and its products directly to customers. Interested visitors are invited to the Lausanne-Flon Quartier from April 15 to 20 and the Zurich Hauptbahnhof from April 22 to 25 to experience the Volvo brand in a relaxed way in a typical Scandinavian ambience and with a Swedish fika.
The new Volvo S90 and V90 are the stars of the Volvo pop-up store this year, flanked by the recently launched XC90. In addition, innovative technologies from the areas of infotainment, engine technology and safety will be brought to life digitally. Customers can discover the Swedish brand's innovations with the help of iPads, touchscreens and an interactive table.
"With the Volvo Pop-up Store, we are responding to ever-changing customer needs and presenting the unique world of Volvo regardless of time, place or space," explains Dennis Nobelius, Managing Director of Volvo Car Switzerland AG.
www.volvo.ch
Photo: Factory
