Volkswagen: ID.3 in national dress
SUSTAINABLE The Waisenhausplatz near the Federal Palace in Bern became a meeting place for soccer fans. The reason: The Volkswagen ID.3 presented itself in the jersey of the women's national team.
Fans met their idols from the women's national team in Bern to take them for a spin in Volkswagen's new ID.3. This was a special model: The all-electric ID.3 presented itself in the official jersey of the Swiss national women's team. The female soccer players were easy to spot, as they wore the new red Nati jersey launched by Puma in time for the finals in Australia and New Zealand.
Foliation like the Nati jersey
The excitement was palpable among the fans as they were warmly greeted by members of the Women's A team, including VW ambassador Luana Bühler as well as Coumba Sow, Viola Calligaris, Seraina Piubel, Alisha Lehmann, and Lia Wälti. And of course, the six branded vehicles on site were also eye-catchers.
Each of the new ID.3s shone in a soccer look - with a foil inspired by the Nati jersey.
Quiz during the test drive
Each fan was allowed to sit on the back seat with one of the soccer stars. During a detour through the city, tricky quiz questions had to be answered. Winner Pascal Sauter from Winterthur is now driving an ID.3 for a year. He rode along with Alisha Lehmann and was able to answer most of the questions correctly (center gallery). In his spare time, he plays soccer and works as a referee coach in eastern Switzerland. A perfect fit.
