Volkswagen: No. 1 in light commercial vehicles
AS WELL As in 2009, VW remained the number 1 in Switzerland for light commercial vehicles last year. Once again, the brand set a sales record with 5844 units and a market share of 20.8 percent. The many different models of the Caddy, Crafter and T6.1 series, VW Commercial Vehicles continues to meet the expectations of Swiss customers, [...].
The many different models in the Caddy, Crafter and T6.1 series, VW Commercial Vehicles continues to meet the expectations of Swiss customers...,
Despite the Corona pandemic, the brand almost matched its sales figures for 2020 compared with the previous year, with a total of 12,374 vehicles sold.
Record sales figures last year
Brand CEO Rico Christoffel: "2020 was a challenging year. Nevertheless, we were able to expand our market share in light commercial vehicles to over 20 percent, and the brand almost matched last year's record sales figures across all segments. I was particularly pleased with the success in campers, where we reached first place in the sales statistics for the first time, with 2294 vehicles across all classes."
Swiss show loyalty to the brand
Intensive customer care also ensures brand loyalty. Loyalty to VW Commercial Vehicles is above average. This also explains the high vehicle stock of currently over 150,000 units in Switzerland.
Rico Christoffel: "This is a great portfolio that the VW Commercial Vehicles import division, which has been managed independently since 2006, has built up over the past few years. With the sales launch of the new Caddy, the chances are good for the coming year that the brand's sales figures will increase once again."
