Toyota: 2022 brought pleasing figures
BALANCE SHEET The Swiss Toyota importer achieved excellent growth figures in all vehicle categories last year despite a recently declining market. The bestseller was the Yaris family.
Toyota looks back on a particularly pleasing year in the Swiss market in 2022, with a significant increase in sales of passenger cars and commercial vehicles. In the case of passenger cars, growth amounted to 14.6 percent. The share of hybrid engines increased by 19.5 percent.
In light commercial vehicles, Toyota achieved an 18.3 percent increase in sales. This development is particularly encouraging given that the Swiss market for commercial vehicles declined by 14.8 percent in 2022. Toyota's market share in this product family has now increased to 5.8 percent.
Yaris is the best-selling model
With 5345 vehicles registered, the Yaris family places first among the best-selling models in 2022, representing a 39.3 percent increase over the previous year. The journey of the Yaris model family is now set to continue even further: The new compact SUV model Yaris Cross (left gallery) expands the portfolio and is complemented by the GR Yaris sports derivative (center and right gallery).
Ten year warranty with assistance
The new, free and service-activated 10-year warranty with additional package Assistance 24/7 applies not only to all new vehicles, but also to all Toyota vehicles already on Swiss roads and not older than ten years. In the event of a service interruption, the warranty is reactivated with a one-month grace period as soon as a service is carried out at an official Toyota partner.
