Subaru: Stars test the Solterra 4×4 🎥
BACKGROUND Two stars, four episodes and an electric Subaru. In four short episodes, musician Eliane Müller and ski legend Bernhard Russi discuss the benefits of the Solterra 4x4 electric car in everyday life.
The musician and former ski racer are promoting the Subaru Solterra 4×4 in a campaign consisting of four videos that focus on the benefits of the all-electric vehicle.
The story begins at a charging station, where Russi and Müller reveal their (in)knowledge about battery life cycles. The advantage of the low center of gravity during dynamic cornering is a welcome effect for Russi.
The second episode plays with the generations. About musical tastes, with Eliane more attached to the rock style of the band Shugarshakers than Bernhard. In this way, both allude to the brand's leap into electromobility.
Driving behavior and emotions
Third place is again about the battery. Statistically, Russi points out the average driving performance and wants to prove that the range of the Solterra 4×4 is perfectly sufficient for everyday use.
In the end, Eliane misses a bit of emotion in the car. Despite recuperation and full digital connectivity, she is not entirely convinced. The electric acceleration, however, does stir her emotions as well.
