Subaru: DJ BoBo remains partner
TOGETHER Subaru Switzerland and DJ BoBo will continue to be partners in the future and will go on concert tours together as they did recently with the Mystorial tour. After the tours Pirates Of Dance, Vampires Alive, Fantasy, Dancing Las Vegas, Circus and Mystorial, the world star is preparing for the next tour. 4×4 pioneer Subaru will also be at the new spectacle [...]
After the tours Pirates Of Dance, Vampires Alive, Fantasy, Dancing Las Vegas, Circus and Mystorial, the world star is preparing for the next tour. 4×4 pioneer Subaru will also be on hand for the new extravaganza and, as it has been since 2004, will ensure that DJ BoBo gets to his gigs safely and on time at all times. DJ BoBo: "I am proud to be an ambassador for the brand for more than ten years. Subaru and DJ BoBo, that simply fits because both brands stand for similar values."
Ideal partnership for all generations
Werner Bärtschi, Director Marketing Communication Subaru Switzerland: "In 2004, we were looking for an ambassador with an authentic connection to Switzerland, who covers a broad target audience from 3 to 93 years. For this, DJ BoBo was and still is the ideal protagonist. Subaru and DJ BoBo are trendy but still down-to-earth."
