Spider-Man: The superhero drives Hyundai 🎥
COMIC ACTION The Ioniq 5 and the Tucson from Hyundai make their Hollywood debut from December 15 in the movie "Spider-Man: No Way Home" produced by Sony Pictures. In the commercial, the superhero takes a trip to New York.
The film "Spider-Man: No Way Home" will be shown exclusively in cinemas from December 15, 2021.
In the run-up to the movie premiere, Hyundai Motor Company has launched a marketing campaign that includes a global TV commercial and a variety of digital advertising activities.
The campaign is the result of a global partnership that Hyundai Motor entered into with Sony Pictures in May 2020. The company aims to showcase visions of human-centered mobility through product and technology innovation.
Further marketing activities planned
Hyundai Motor is planning further marketing activities as part of the partnership, which will be presented to the public in the course of the comic film adaptation.
These include the commercial "Only Way Home", directed by Jon Watts, the director of the last three Spider-Man films, and featuring both Tom Holland as Spider-Man and his best friend Ned Leeds, played by Jacob Batalon.
Peter Parker is under the Spider-Man mask
The movie shows that a normal life is no longer possible for Peter Parker alias Spider-Man (Tom Holland). After his identity is revealed, Peter can hardly walk the streets of New York unrecognized. Fans, enemies and the press are lurking everywhere, all out to get him.
Quentin Beck aka Mysterio (Jake Gyllenhaal), the mastermind behind the past events, together with reporter J. Jonah Jameson (J.K. Simmons), has made sure that everyone knows that Peter Parker is under the Spider-Man mask.
In order to bring some normality back into his life, Peter asks Doctor Strange (Benedict Cumberbatch) for a favor: He is to undo the past. But while trying to give Peter a relaxed life behind the mask again, various parallel universes collide with each other and bring several Spider-Mans into the present.
An exciting movie experience is guaranteed, and not just for fans.
