Škoda: From Nobody to Favorite of the Schweizer Family
THREE YEARS OF SUCCESS As part of the Amag family, Škoda Switzerland is celebrating its 30th anniversary this year, crowning the brand's success story.
It is hard to imagine Swiss roads without Škoda vehicles, because the brand stands for attractive value for money, high quality, generous space and practical Simply Clever ideas.
Brand Director Markus Kohler: "Škoda did not have an easy start in Switzerland. It is therefore all the more pleasing that the brand is now a permanent fixture in our automotive market and enjoys great popularity among the Swiss family."
From zero to fifth place in 30 years
On January 3, 1992, Amag founder Walter Haefner (center gallery) signed an import contract for the distribution of Marks in Switzerland and the Principality of Liechtenstein. In that year, 60 Favorit and Forman models were sold.
This was followed by the Felicia (1993) and the Octavia (1996), which was the best-selling car in Switzerland four times between 2017 and 2020. Today, the dealer network includes 30 Amag dealerships and 51 independent partners. In 30 years, the brand has gone from zero to fifth place in the Swiss car market. And: Today, 40.9 percent of all new Škoda models in our country are equipped with 4×4 drive.
Brand presence accelerates the e-offensive
The Škoda Enyaq Coupé RS iV was recently voted the favorite car of the Swiss in 2023 (gallery on the right). In previous years, the Enyaq iV and the Octavia won this title. To mark Škoda Auto's 120th anniversary in 2015, the Fabia, Rapid Spaceback and Octavia models were available in Switzerland as an exclusive Swiss Edition.
The Czech car manufacturer is now accelerating its e-offensive. Škoda will launch three new all-electric models by 2026, with more to follow.
Markus Kohler: "The Vision 7S concept study (gallery left), a seven-seater electric SUV, gives a first glimpse of one of the new models. A fully electric small car and a compact SUV are also planned. The new brand image accelerates the e-offensive and positions the brand even more strongly for the decade of transformation."
