Rolls-Royce: The Spectra comes as a Stromer 🎥
NUN DOCH In just under three years, Rolls-Royce plans to launch its first all-electric vehicle. The car is to be called Spectre and go on sale in fall 2023. There are no details on prices yet. CEO Torsten Müller-Ötvös announces Rolls-Royce's first all-electric car. The legendary twelve-cylinder engine will be around for a few more years [...]
CEO Torsten Müller-Ötvös announces Rolls-Royce's first all-electric car.
The legendary twelve-cylinder engine will continue to be built at the Hams Hall plant for a few more years - but from 2030, Rolls-Royce plans to sell only electric vehicles worldwide.
Torsten Müller-Ötvös, CEO of the BMW subsidiary: "The luxury brand is very, very profitable for BMW today, and that will remain so with e-vehicles. That already applies to the first model."
Reach not a dominant theme
Rolls-Royce sells around 5,000 vehicles a year, knows each of its customers and is in constant dialog with them. Many already have an electric BMW or Tesla in their garage and could charge at home and in the office.
Torsten Müller-Ötvös: "Range is not a dominant issue for Rolls-Royce because the cars are mostly used in urban environments and for excursions, rather seldom for long distances, and in many cities, internal combustion vehicles will no longer even be allowed in the city in a few years."
... this is how sales are distributed worldwide
The main markets for the electric models are likely to remain China and the USA, where Rolls-Royce currently sells 30 percent of its cars each. This is followed by Europe with 15 to 20 percent - of which England accounts for almost half - the rest of Asia with 15 percent and the Middle East with ten percent.
