Renault: Sports models become Alpine Cars
NAME CHANGE With immediate effect, the Renault Sport Cars division will be known as Alpine Cars. The name change, effective May 1, 2021, is part of the establishment of the new Alpine business unit. Now operating under Alpine Cars, the unit is responsible for the development of Renault Group sports models. The unit is based in Les Ulis near Paris. [...]
Now operating under Alpine Cars, the unit is responsible for the development of Renault Group sports models. The unit is located in Les Ulis near Paris.
A real trump card
As part of the Renault Group's reorganization by brand, he said it was important for the various units of the new Alpine business unit to carry the Alpine name and embody the brand's values and ambitions.
Laurent Rossi, CEO Alpine: "Alpine wants to be a premium sporty brand at the forefront of innovation and technology. Alpine Cars, with its expertise and experience in sports cars, is a real trump card in achieving our goals."
Strengthening elements
The name change to Alpine Cars marks another important step for the Les Ulis site. Other elements of the strengthening of the site include the development of the future, all-electric Alpine model series and the cooperation with the Alpine Racing Teams.
Renault Sport Cars stands for technical know-how and the passion of excellent engineers. Iconic models such as R5 Turbo, Clio V6, Mégane R.S. Trophy and the new Alpine A110 found their origin here.
In addition to developing the new Alpine range, the existing Alpine Cars teams will continue to assist R.S. customers.
