Porsche: Study for the game console 🎥
VIRTUAL RACING CAR Porsche sports cars have been integrated into the Gran Turismo game since 2017. Now the Zuffenhausen-based company and video game developer Polyphony Digital have developed a new virtual vehicle concept.
The Vision Gran Turismo features a forward-looking version of familiar Porsche design elements.
The Porsche Vision Gran Turismo is the first concept car developed specifically for use in a computer game. It will be available to experience exclusively in the new Gran Turismo 7, which will be released on March 4, 2022 for Playstation 4 and the new Playstation 5.
Porsche's partnership with the Japanese company Polyphony Digital also demonstrates the high level of expertise of its designers. Detached from series developments, they were able to realize their ideas of a GT concept car.
Design as a forward-looking version
Michael Mauer, Head of Style Porsche: "Projects like the Porsche Vision Gran Turismo are particularly valuable for us in the creative process. The further development of the clearly defined Porsche design DNA and the exchange with designers from other industries are an important part of our work."
The Vision Gran Turismo presents a forward-looking version of familiar Porsche design elements. The concept car has the proportions typical of the brand with a sporty height-to-width ratio, the extremely low-set front hood and the strongly pronounced fenders.
Continuation of the brand identity
The emphasis on brand identity continues in the interior. The hologram display tailored to the driver is visually free-floating above the steering wheel, and the low seating position underscores the sporty character. In addition to design themes, new functionalities create a distinct sports car feel.
The player experiences haptic feedback via the controller that mimics the feeling at the steering wheel. The expansion of gaming activities also has strategic significance for Porsche.
Automotive dreams at play
Robert Ader, Vice President Marketing at Porsche: "We are picking up young and digital target groups where their automotive dreams originate: in gaming. The integration of the first sports car developed purely for virtual space is an important milestone in the strategic partnership between Porsche and Polyphony Digital."
