Polestar: Sascha Heiniger is head of Switzerland
FIRST STEPS Starting in the summer, a new car brand will be seen on the roads. Volvo subsidiary Polestar is preparing for its market launch in Switzerland under the leadership of Sascha Heiniger. Sascha Heiniger, previously responsible for PR and Brand Marketing, is leaving the company to become Head of Polestar Switzerland. Simon Krappl, Marketing Director [...]
Sascha Heiniger, previously responsible for PR and Brand Marketing, is leaving the company to become Head of Polestar Switzerland.
Simon Krappl, Marketing Director Volvo Switzerland, will also be the press officer for the national sales organization with immediate effect.
Activities under one roof
Natalie Robyn, Managing Director of Volvo Car Switzerland AG: "This constellation gives us the opportunity to further bundle our national communications activities under one departmental umbrella."
As Managing Director, Sascha Heiniger will lead the national sales unit of Polestar, the electric performance brand jointly owned by Volvo Car Group and Zhejiang Geely Holding.
Pioneer of new technologies
The Polestar 2 takes a pioneering role in the introduction and development of new technologies for the Volvo Car Group. It is the first all-electric vehicle to be crash tested, the first with the new Acoustic Vehicle Alert System and the first within the Group with new front interior airbags.
