Peugeot: The lion shows its new face

Now a new, eleventh version has been designed by the Peugeot Design Lab, which looks even sleeker, higher quality and more elegant. With the launch of a product range heralded by the new Peugeot 308, a new website and the creation of the Stellantis Group, the stars are currently aligned.

Upgrading the entire range of the brand
The lion makes Peugeot a timeless brand. Over the past ten years, the entire product range has undergone a tremendous upgrade, most recently with the electrified models - both passenger cars and commercial vehicles.

This step is now perfected by the revised design of the brand identity. With the new emblem, Peugeot wants to show that international growth is to be accelerated in order to export French style as well as know-how and elegance.

Experience the acceleration of the energy transition
Vehicles, dealers, associated products, websites, communications, signage and much more are touchpoints with the Peugeot brand. The website is a complement to the purchase at the local dealer and becomes its own digital salesroom.

The time spent online with the brand should be a useful and efficient moment. It's also about experiencing the acceleration of the energy transition in a tangible way, discovering new mobility options and new technologies.

Leather goods, electronic accessories and tableware
With the international campaign, Peugeot is addressing both existing customers and potential new customers. The brand campaign "The Lions of Our Time" aims to encourage customers to transform time into quality time, into an enriching experience.

But because experiencing the brand is not limited to the dealership or the website, Peugeot is launching a new lifestyle collection. It is sleek, attractive and high quality. It includes clothing, leather goods, electronic accessories, tableware and stationery.
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