Mercedes-Benz: Artificial intelligence in the car
LANGUAGE CONTROL Chat GPT via Microsoft Azure Open AI is now offered by Mercedes-Benz for models with MBUX for customers in the USA. However, the carmaker retains control over all IT processes and data.
Mercedes-Benz is further expanding the use of artificial intelligence and integrating it into the voice control of the vehicles as the next step. With the help of Chat GPT, voice control is to become even more intuitive when Hey Mercedes calls up the MBUX voice assistant. A beta phase starts today for customers in the U.S. whose model series are equipped with the MBUX infotainment system. That's more than 900,000 vehicles.
Beta program over the air
Interested parties are instructed on how to use it via the Mercedes me app or directly from the vehicle. To participate, you tell the vehicle, "Hey Mercedes, I want to join the beta program." The introduction to the beta program is done over the air. Mercedes-Benz integrates Chat GPT via Azure Open AI Service, leveraging the capabilities of the Microsoft cloud and AI platform.
Intuitive voice control
Mercedes-Benz has already set industry standards in the past with its MBUX voice assistant. Chat GPT now complements this intuitive voice control via Hey Mercedes. While most voice assistants are limited to predefined tasks and responses, Chat GPT uses a Large Language Model. This improves the understanding of natural language and increases the variety of topics. The vehicle reproduces all information by voice, so the driver's gaze can always be focused on the traffic situation.
Data protection guaranteed
The basis for the integration of Chat GPT is a cooperation with Microsoft. Via Azure Open AI Service, Mercedes uses the generative AI models of Open AI in combination with first-class security and data protection features of Azure. Mercedes has sovereignty over IT processes at all times. The testers' voice inputs are stored, anonymized and analyzed in the Intelligent Cloud. The system is to be continuously improved for the benefit of all customers.
