Mercedes-Benz: The stars shine in new splendor

WHERE YOU MEET Merbag (Mercedes-Benz Automobil AG) now displays models from the brand with the three-pointed star in an exclusive ambience. The Merbag branch in Zurich Seefeld is the second Stars@Mercedes-Benz store in the world.

Mercedes Zurich brand experience
The Stars@Mercedes-Benz store in Zurich's Seefeld district displays the latest models.

An exclusive place to immerse yourself in the different brand worlds of Mercedes-Maybach, Mercedes-AMG and G-Class - this is what the store in Zurich Seefeld offers. As a luxury brand, Mercedes-Benz sets standards in terms of unique brand experiences. The new top-end models can always be experienced in the ambience of the respective sub-brand.

Unboxing your Star is part of the concept

Whether Mercedes-Maybach, Mercedes-AMG or G-Class: in two rooms of 72 and 276 square meters, the lighting and design elements are adjusted depending on which highlight vehicle is currently on display. The aim is definitely to present only the new stars. In order to perfect the individual configuration of a new vehicle, there are numerous samples of exclusive manufacture equipment elements available on site. The concept allows customers to collect their dream car directly from the store (unboxing your star). The existing Mercedes-Benz showroom and workshop at the Merbag branch on Färberstrasse will remain as usual.

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