Mercedes-Benz: The star and its future 🎥
TV TIP "Everything on luxury - where is Mercedes-Benz heading?" asks SWR in a half-hour documentary with interesting information and background on the brand.
The film can be seen on Tuesday, December 20, starting at 8:15 p.m. in the third program as well as in the ARD Media Library can be viewed on the website. This will be followed directly by a one-hour exclusive interview with Group CEO Ola Källenius at 8:45 p.m.
Consequences for locations and jobs
Mercedes-Benz has set itself the goal of becoming the most valuable luxury car brand in the world. Smart cars have already gone to China and entry-level models like the A-Class are considered to be discontinued. What consequences does this have for the locations and jobs at stake? What do Mercedes drivers think of the new strategy? And how does the CEO assess the development?
mercedes-benz.ch
https://programm.ard.de
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