Maserati: A limited edition for the premiere 🎥
SCHLAG AUF SCHLAG To mark the opening of the Binelli Group's first Swiss store concept, Maserati presented the special MC20 Notte model in Zurich alongside new fully electric models.
In addition to the official opening of the store by David Rygula, CEO of the Binelli Group, Luca Delfino, Maserati Head of EMEA, Roland Stähler, Managing Director Maserati D-A-CH, and Antonio Comito, Brand Manager Maserati of the Binelli Group, the first all-electric models Gran Turismo Folgore (gallery below right) and Grecale Folgore (gallery below left) were also presented.
Passion and innovation
Luca Delfino: "The store concept embodies our values of passion, innovation and beauty from the perspective of Italian luxury. It is another milestone in our growth plans, which also include the launch of the Folgore electric range."
As part of the concept, the cars are specially illuminated as if in an art gallery. The new concept store at Badenerstrasse 549 in Zurich presents all of the brand's models over an area of 450 square meters. In addition to a café lounge, there is also a merchandise area. Customers can also design the model of their dreams and then experience it in motion on a digital 3D configurator.
Return to sports car roots
Background: With the MC20, Maserati marks the brand's return to its super sports car roots and combines sportiness and luxury. The Notte Edition now emphasizes the racing soul even more. It is limited to 50 units worldwide. Its design is inspired by the mystical and intense power of darkness and aesthetically emphasizes the performance of the Nettuno V6 engine
The Fuoriserie team - the brand's customization program - worked together with Andrea Bertolini, Maserati's chief test driver and former GT1 world champion.
Remembering numerous successes
The exterior of the MC20 Notte transforms from a glossy black to the matt color Nero Essenza. With the trident, side logos and Maserati lettering in matt gold tones - a nod to Bertolini's numerous successes - the car appears to glow in the dark, reviving the brand's glorious motorsport memories.
To celebrate the launch of the Maserati MC20 Notte, brand ambassador and passionate MC20 enthusiast David Beckham and Andrea Bertolini (top center gallery) show in a short film how Beckham's MC20 transforms into a race car that sprints through the city at night to the racetrack.
Sales growth of 89 percent
Roland Stähler, Managing Director Maserati D-A-CH: "In our segment, product launches and timing are extremely important for success. Especially for a brand like Maserati, which thrives on passion, a new product is a special incentive to buy a new Maserati. The sales figures are proof of this. For us, it is important that we bring out products that offer customers tangible added value; the experience they expect from Maserati as a brand. And our professionals in development and production are working to exceed these customer expectations."
This is certainly also true for the buyer (names are company secrets), who can look forward to one of the 50 limited edition MC20 Notte (picture below).
