Market: Tesla continues to maintain its lead

MODEL STATISTICS A year ago, Tesla was on top with the Model 3, now the Model Y has become the Swiss bestseller. The following places among the top brands in 2022 were taken by models from the Volkswagen Group.

Best Seller 2022
The Swiss family has a weakness for Tesla. In 2022, the Model Y was right out in front.

The new car sales figures for December and also for the whole of 2022 show Tesla as the frontrunner. Volkswagen was once again the strongest brand in a still weak market overall, where almost one in five new cars is now purely electric.

Permanent winner Golf 2017 dethroned

Until 2016, the VW Golf had held the position of CH bestseller for more than 40 years. In 2017 and three subsequent years, the Skoda Octavia took over. Finally, in 2021, the Tesla Model 3 won the race - and in 2022, the Model Y.

The 15 bestsellers in 2022 included three Skoda and VW models each and two Audis each. In absolute terms, the picture is as follows: The Tesla Model Y led the field by a clear margin (4928 units). It was followed by the VW Tiguan (4245) and the Skoda Octavia (4090).

Best Seller 2022

Gasoline still ahead despite minus

With a market share of 11.3 percent, the VW 2022 brand remained ahead of BMW (8.7), Mercedes (8.5) and Audi (8.0). In fifth to tenth place were Skoda (7.7 percent), Toyota (5.4), Seat/Cupra (4.7), Ford (3.9), Tesla (3.9) and Hyundai (3.4).

The share of mild and full hybrids among new cars rose from 21.9 to 24.8 percent, and that of pure electric cars from 13.3 to 17.8 percent. By contrast, plug-in hybrids fell from 9.1 to 8.1 percent, and gas cars stagnated at 0.1 percent. Gasoline-powered cars fell from 41.9 to 37.5 percent, but still account for the largest share of drive types, while diesels fell from 13.6 to 11.6 percent.

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