Market: Emil Frey brings Great Wall Motor to Europe
PIONEERS The Emil Frey Group will market the Chinese car brands Ora and Wey in Europe as general importer. Both manufacturers belong to the Great Wall Motor Group, the sixth largest car producer in China.
The Swiss Emil Frey Group, Europe's largest car dealer, is taking over distribution of the Chinese Great Wall brands Ora and Wey in Europe. The launch is to take place in Germany before the end of this year. The roadmap for Switzerland, however, is not yet ready.
After two years of negotiations, the cooperation agreement is now signed and sealed.
Intersections of the companies
Gerhard Schürmann, CEO Emil Frey Group: "In recent months, we have held very intensive talks with Great Wall Motor and quickly realized that there are many overlaps between the two companies. Emil Frey brings great expertise to help the models of the two brands achieve sales success."
Cooperation project sets course
In Germany, the all-electric Funky Cat from Ora and the Coffee 01 hybrid SUV from the Wey brand will soon be available. The aim is to market the vehicles in other European countries as well. This also includes Switzerland.
Xiangjun Meng, Head of Europe Market at GWM: "The cooperation project with Emil Frey sets the course for our market entry and for the path to new customers. For us, this partnership is a milestone on the way to Europe."
