Lexus: Another clear victory on points
HOW IT SHOULD BE In the 2018 dealer test conducted by the trade magazine "auto motor und sport", Lexus once again came out on top among the 32 best-selling brands. A total of eleven factors were tested.
Compared to the previous year, Lexus was even able to improve slightly. Eleven factors were compared by the testers, and the sales consultants in the forums of Toyota's luxury subsidiary impressed the editorial team and the testers from the consulting firm Concertare. 2020 dealerships and branches of the 32 best-selling brands were visited and analyzed in terms of their customer orientation.
Reception, information and needs analysis
Eleven sales-related factors - from reception at the dealership, needs analysis, advice and product demonstration to closing orientation and financial services - were evaluated. In the overall result, Lexus again landed at the top of all 32 brands.
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