Lexus: The LBX in the spotlight
To bring the motto "Everyday Extraordinary" to life for the new LBX, Lexus is organizing design-oriented pop-up events. An underground car park can become an extraordinary place.
The Vinyl Factory is all about the senses from September 21 to 24 in London's Soho district, with an extraordinary display of lights in warm colors. This event is intended to illustrate that style plays a central role in the LBX, the brand's smallest model to date. LBX Ambassador Naomi Lareine will attend the event and share it with the community on her social media channels.
LED arches and skylights
The location initially looks like a normal underground parking garage. However, guests are transported through the façade into a world inspired by the LBX, as if they were in a theater. They move through the event as if they were driving a vehicle through a parking garage. As visitors explore the location, they are guided through LED arches and light canopies. These provide social media fans with opportunities to post spectacular content. Fields of billowing light bulbs to heart rate monitors with LED bar displays, the Extraordinary Car Park is an art experience that immerses you in another world.
Ambassador for Switzerland
Before the market launch of the LBX, further events will take place in the coming fall. The Extraordinary Street Gallery will take place in Madrid from October 26 to 29, and the Extraordinary Boulangerie in Paris will be held from November 23 to 25.
Naomi Lareine is a new part of the Lexus Switzerland team as ambassador for the Lexus brand and especially for the launch of the LBX. She is an artist whose music inspires not only in Switzerland but also internationally. She is the face in Switzerland for the new LBX, which will be launched in January 2024.
lexus.ch
Video: @naomi_lareine
