Lancia: This is the future of the noble brand 🎥
COMEBACK In Milan, Lancia has completed the first step in implementing its new corporate identity. By the end of this year, half of the Italian sales network will implement the new brand identity.
The newly opened Lancia flagship store in Milan symbolizes the brand's core values. The dark color of the exterior façade makes the large, bright windows and the new Lancia lettering stand out particularly well. The new brand logo, prominently placed on a pillar, is also a strong symbol of the brand's new era and its entry into electric mobility.
Four pillars of corporate identity
Luca Napolitano, CEO Lancia (center gallery): "From 2024, this will be followed by dealer networks in other European countries to complete this process in time for the launch of the new Lancia Ypsilon. The new corporate identity reflects the four pillars on which Lancia's 10-year strategy is based, namely quality, electrification, sustainability and a new distribution model. We are ready to welcome customers in the new showrooms, which are elegant from the outside and welcoming from the inside."
Efficiently established distribution network
Following the opening of the store in Milan, Lancia is continuing the renewal of its sales network in other Italian cities in the second quarter of the year. The aim is to convert at least half of the Italian dealer network to the new corporate identity by the end of 2023. When the new Lancia Ypsilon is launched in the second quarter of 2024, the adaptation of the Italian dealer network should be complete.
Lancia is implementing a combination of digital and real channels in its new sales system. Customers can start their buying experience in the comfort of their own home online and then continue it with the support of sales staff at local dealerships. Outside Italy, the focus will be on online sales.
