Lamborghini: the power of emotions 🎥
IN THE SIGN OF INCLUSION As part of the European Month of Diversity, Lamborghini presents an impressive video highlighting the power of touch and the depth of emotion.
"The Touch: The Power of Emotions" underlines Lamborghini's commitment to diversity and inclusion by showing how profoundly cars can be experienced through touch, even without visual perception.
With this project, Lamborghini is breaking new ground in the automotive industry by focusing on the experience of the blind and visually impaired. Using innovative technologies that convert touch into visual color, the video offers a unique insight into the emotional reactions that Lamborghini vehicles can evoke.
Sensory exploration of a super sports car
Following its presentation in Sant'Agata Bolognese, "The Touch" has already attracted a great deal of attention. The project was inspired by a real-life incident that highlighted the need to prioritize accessibility and empathy. In collaboration with the UICI, the Italian Association of the Blind and Visually Impaired, Lamborghini is now making a whole new kind of vehicle experience possible.
Focus on inclusion
Lamborghini is continuously expanding its accessibility efforts. From June 2024, special guided tours of the Lamborghini Museum will be offered, allowing blind and visually impaired people to touch the vehicles and explore their details through touch. This initiative demonstrates Lamborghini's ongoing commitment to making its fascinating world accessible to a wider audience.
