Kia: Starting signal for the future of the Koreans 🎥

Kia's strategy is based on expanding the global model range by seven new BEV vehicles by 2027.

The brand claim "Movement that inspires" is at the heart of Kia's new self-image as a provider of innovative products and services that offer customers new experiences.

It's all about transportation, mobility and movement

Ho Sung Song, Managing Director and CEO of Kia: "At Kia, we believe that transportation, mobility and movement are a human right. Our vision is to create sustainable mobility solutions tailored to customers, communities and societies around the world. With the announcement of our new brand philosophy and business strategy, we are kicking off the realization of this vision."

Market-specific, fair products for all customers
Kia has been active in the mobility industry for more than 75 years and, among other things, delivered the first bicycles in Korea and built motorcycles and delivery vans. Today, Kia is one of the world's largest car manufacturers and provides millions of people around the world with high-quality vehicles.

Kia's new brand strategy is to meet these new needs by developing market-specific, customer-oriented products and services - and to create such expectations.

The country-specific markets will offer customers better access to a broader range of environmentally friendly mobility products and services.

The Kia Corporation focuses on sustainable mobility
The expansion of the business model and the development of new fields of activity to promote sustainable mobility are also reflected in the renaming of the company.

By eliminating "Motors" from its name, Kia is committing to its long-term business strategy "Plan S", which was unveiled in 2020. The company aims to establish itself as a leading supplier in the global automotive market and to expand its business to include electric (EV) and purpose-built vehicles (PBV) as well as new mobility solutions and services.

Kia is also committed to greater sustainability in the area of production with clean energy and recyclable materials.

Popularization of electric vehicles with battery
Kia's strategy is based on the popularization of battery electric vehicles (BEV) and the expansion of the global model range by seven new BEVs by 2027.

These new models include passenger cars, SUVs and MPVs in various segments, all of which are equipped with industry-leading technology for long ranges and a fast-charging function based on the E-GMP platform.

PBV models tailored to companies and fleets
Due to the increasing spread of e-commerce and car-sharing, demand for PBVs is expected to increase fivefold by 2030. Kia will develop and produce PBVs tailored to corporate and fleet customers, such as car-sharing vehicles, low-floor logistics vehicles and delivery vans.

Development of environmentally friendly services
Another strategic "Plan S" goal is to diversify the business in order to offer environmentally friendly mobility services in the field of electric and autonomous driving, particularly in large cities.

In addition, Kia will expand its collaborations and partnerships with global mobility solution providers to offer even more targeted mobility services in strategic regions of the world. I

Presentation of a BEV and the design philosophy
The first BEV of the new generation will be presented in the first quarter of 2021. It embodies the company's realignment towards electrification. The new model, which is based on the innovative E-GMP technology, will feature a crossover design.

Special features are its range of more than 500 kilometers and the fast charging time of less than 20 minutes. It will be the first Kia in the world to be adorned with the new logo.

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