KIA Motors becomes main sponsor of FC Aarau
FC Aarau and KIA Motors have agreed on a new basis of cooperation for the 2017/2018 season. Accordingly, the vehicle manufacturer/importer will become the main sponsor of the Aargau football club with immediate effect. Kia Motors is the new main sponsor of FC Aarau. For 12 years already, Kia Motors has been a premium sponsor of the club and visually both in the stadium and on the jerseys [...]
Kia Motors is the new main sponsor of FC Aarau. Kia Motors has already been the club's premium sponsor for 12 years and has a visual presence both in the stadium and on the jerseys. Michel Rutschmann, Managing Director of the Swiss general importer based in Safenwil, and Alfred Schmid, President of FC Aarau AG, expressed their delight at the signing of the contract when the cooperation was announced at the Emil Frey Classic Center.
Term of at least three years
At the presentation in Safenwil, which was also attended by former national soccer coach Köbi Kuhn as Kia brand ambassador, the agreed term of at least three years was announced, among other things. In addition to the new main sponsor Kia and the existing co-main sponsor "Neue Aargauer Bank", FC Aarau enjoys the support of premium sponsors, other sponsor groups and a large crowd of spectators at its home stadium Brügglifeld.
Ambitious goals targeted
FC Aarau has been organized as a file company since 2003 and maintains numerous junior divisions in addition to its professional operations. In sporting terms, the club belonged to the top Swiss division for 29 uninterrupted years. After being relegated in 2010 and promoted again three years later, the team has been playing in the Challenge League again since the 2015/2016 season. The traditional Aargau club is aiming for promotion to the Super League in the new 2017/2018 season.
Sponsorship important
The new main sponsor, Kia Motors, is currently the world's fifth-largest car manufacturer and has 140 dealerships in Switzerland. The car brand is enjoying increasing popularity. Sports sponsorship plays an important role for the South Korean company. For example, it has supported tennis at the Australian Open for many years and has also been a partner of FIFA since the 2014 World Cup.
