Kia: The quality champion comes from Korea
SUCCESS In J.D. Power's Initial Quality Study, Kia is listed in first place with 136 problems per 100 vehicles. This is the sixth consecutive year that Kia has ranked number one among mass-market car brands. Kia's continued success in the 2020 IQS is primarily due to the fact that [...]
Kia's continued success in the IQS 2020 is primarily due to the fact that two models - Forte and Soul - are among the top 10 vehicles in the industry. Kia also posted segment bests for the Forte (compact class), Sedona (minivan) and the Sorento (upper mid-size SUV) and Soul (small SUV) models offered in Switzerland.
Owners of a Kia reported the fewest quality problems in the States during the first 90 days after purchasing a model from the Korean brand.
Extremely competitive automotive market
Sean Yoon, General Manager & CEO of Kia Motors North America & Kia Motors America, said, "With four segment winners and four additional models ranking in the top three in their segments, the brand's Give It Everything philosophy continues to bear abundant fruit in an extremely competitive automotive market."
189 vehicle models in 26 categories
The annual report evaluated the responses of 87,282 people; these related to 189 vehicle models in 26 categories. The vehicles were rated according to driving experience as well as engine and transmission performance. A wide range of quality problems reported by vehicle owners was also taken into account.
