Kia: The EV6 is the brand's design pioneer
UNITED COUNTERPARTS The Korean manufacturer Kia presents its new design philosophy. It is based on the pillars of courage for nature, joy from reason, power for progress, technology for life and harmony through tension. Kia presents the new EV6 model, which is intended to represent the design guideline of the future: Opposites United (United Opposites) is the development direction according to which all future [...]
Kia presents the new EV6 model, which is intended to represent the design guideline of the future: Opposites United (United Opposites) is the development direction according to which all future Kia vehicles are to be created.
Visually, this orientation is realized by the exterior design of the EV6 electric vehicle with the first platform for pure electric vehicles E-GMP and the interior design. The first purely battery-powered Kia model will celebrate its world premiere this month.
Original and imaginative electric vehicles
The united opposites in the new EV6 are represented with the opposites in nature and in human nature.
At the heart of this concept is a new visual identity that evokes positive energy through the interplay of sharply drawn stylistic elements and sculptural forms.
Karim Habib, Senior Vice President and Head of the Global Design Center: "The aim is to establish our brand as a physical experience and to bring original and imaginative electric vehicles to the market. Our designers' ideas and philosophy are more closely linked than ever before."
Collaboration between three design centers
The side view of the EV6 is reminiscent of a crossover model with elegant and aerodynamic aesthetics. The sharp lines and high-tech details create a sense of visual excitement.
The windshield, which extends far to the rear, expresses dynamism, and the rear looks powerful and voluminous. The three design centers in Namyang (Korea), Frankfurt (Germany) and Irving (USA) worked closely together on the new model.
