Kenny's: generation change and a new car center 🎥
FOLLOW-UP On December 12, 2022, Kenny's in Dietlikon (ZH) put into operation one of the most modern and sustainable car dealerships in Switzerland with a spacious workshop and a showroom meeting current Mercedes-Benz standards.
"First a Käfeli. Then your car." Kenny's Auto-Center is as well known for this slogan and Kenny's Käfeli as it is for selling and servicing Mercedes-Benz passenger cars and smart. The company is run by Marc Eichenberger in the second generation, and he is also the main shareholder.
This was celebrated with a party in the premises, which were completely renovated during one and a half years, with customers and celebrities. Miriam Rickli (gallery left) charmed the audience as host, guest speakers were Mercedes-Benz Switzerland CEO Marc Langenbrinck (gallery right) AMG CEO Philipp Schiemer and smart Europe CEO Dirk Adelmann.
Sustainable and above all future-oriented
For the Mercedes-Benz Center in Dietlikon with a large AMG area and smart showroom, a historic Hans Fehr AG factory building was converted into 6200 m2 of floor space (gallery center): ultra-modern, COâ‚‚-neutral and a customer experience for all the senses.
For example, a solar plant of over 2000 m2 with a peak output of 500 kW enables the company to supply energy and charge electric vehicles. Together with 20 geothermal probes, it covers the operational demand for energy and heat. In the summer months, the system produces an energy surplus that can be fed into electric vehicles via 30 charging stations and stored in the future.
Alternative drives and high-voltage batteries
The second floor of the Auto Center is dedicated to extensive work on alternative drives including high-voltage batteries. An exciting spectacle was specially designed for the handover of the new cars. When picking up the vehicle, the customer presses the "Magic Button". The new vehicle is ceremoniously handed over to the buyer with a spectacular light show, accompanied by music selected by the customer.
Cooperation with La Stanza restaurateurs
The well-known Kenny's Käfeli can still be found at every consultation appointment. In planning and implementing the coffee area, Kenny's worked closely with the well-known Zurich restaurateurs La Stanza. A special area is dedicated to the enjoyment of coffee: in future, customers will be able to take a seat in the Kenny's Café and enjoy the high-quality Demeter coffee from South America.
Two generations present success story
Kenny Eichenberger fulfilled a childhood dream in 1976 when he opened his first location for the sale of used and imported new cars in Buchs (ZH) - at that time on a simple gravel parking lot. In the meantime, Kenny's Auto-Center is one of the leading dealers for Mercedes-Benz and smart in Switzerland and is represented at four locations. Since 2016, son Marc Eichenberger has been CEO of the Kenny's Group and majority shareholder since July 2022.
