Jeep: Electric Boogie for the new Stromer 🎥
PLUG-IN HYBRID MODELS A one-minute big-game Jeep commercial celebrates the global expansion of the brand's electrified models and takes the song's interpretation into the future with the new generation of vehicles.
The commercial, which premieres on the day of the Big Game, features Jeep's Wrangler 4xe and Grand Cherokee 4xe plug-in hybrid vehicles with various animals dancing to Electric Boogie. It was designed to support Jeep's electrified lineup worldwide. It features Marcia Griffiths recording the song in a Jamaican music studio with producer and dancehall reggae icon Shaggy.
A world hit is the signpost
Electric Boogie was originally recorded by Jamaican reggae singer Marcia Griffiths and became widely popular in 1983. A version of the song remixed by Griffiths became a world hit in the early 1990s.
According to Olivier Francois, Stellantis marketing chief, "We brought the Electric Boogie into the future with our new generation of electrified 4xe vehicles to inspire our customers and a new generation of listeners through a song and dance that embodies the adventure, spirit and passion that the clientele has for the brand."
Capabilities of the Wrangler models
Shaggy explained, "Over the years I've become close friends with Marcia, so when the Jeep brand asked me to do an updated version of this classic for a new campaign in 2023, I was thrilled."
The Electric Boogie-spot, developed by Jeep in collaboration with Chicago-based agency Highdive, follows in the footsteps of the spot Earth Odyssey from last year. The spot highlights the electric mode capabilities of Jeep's Wrangler 4xe and Grand Cherokee 4xe models by listening to wildlife and driving almost silently in nature.
