Jeep: The legend celebrates 80th birthday 🎥

HOW IT ALL BEGAN In 1941, the first mass-produced four-wheel drive vehicle, the Willys MB, laid the foundation for an automotive legend: Jeep. The anniversary is to be celebrated with Anniversary models. The video from the company archives shows how the Jeep was tested under all conditions. The coming year at Jeep will be marked by the 80th [...]

How the Jeep was tested in all conditions, shows the video from the company archive.

The coming year will be marked by Jeep's 80th birthday, which the brand and its heritage will continue to spotlight with events and special offers.

Anniversary
Jeep's anniversary models will feature special edition badges, among other things.

Seat covers, wheel designs and badges
Specific features such as seat covers and distinctive wheel designs will give the vehicles a special appearance. Among other things, the anniversary models will feature special edition badges that reflect the silhouette of the original Jeep.

The choice includes internal combustion and plug-in hybrid powertrains, as well as technologies for the brand's safety and connectivity.

Electrification starts with 4xe models
The introduction of the Jeep Renegade 4xe and Compass 4xe plug-in hybrid models and the debut of the Jeep Wrangler 4xe underscore the brand's commitment to electrification. Over the next few years, electrified powertrains will be available for every Jeep model.

It has not yet been decided how the anniversary will be celebrated in Switzerland.

jeep.ch

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