Jeep: The avenger comes as a TV star 🎥
BACKGROUND The commercial for the new, all-electric Jeep Avenger shows the transition from the virtual to the real world, underscoring freedom and adventure as core values of the brand.
Following the relaunch of the battery-electric Jeep Avenger (which translates as Avenger) and its selection as European Car of the Year 2023, its TV premiere is now starting with the first commercial. The 30-second clip "Built for the Real World" is scheduled to air in prime time on the TV channels RTL, Vox, Super RTL, Nitro, Sat 1, Pro 7, Kabel 1, Sat 1 Gold, DMax, Welt and Sky.
Retrospect and future of the brand
The commercial shows a Jeep Avenger moving through imaginary environments in a virtual world and being driven by an equally fictional character. The turning point takes place when the protagonist of the video removes a virtual reality headset from her eyes and returns to the real world. The woman, now driving a real Avenger, enthusiastically embarks on a real Jeep adventure. The campaign connects the brand's storied past and its future, showcasing the Jeep Avenger as a landmark.
Combination of images and texts
In the video, a combination of images and text highlights the key features of the Jeep Avenger. Responsive driving characteristics in all weather conditions, thanks in part to Selec-Terrain functionality. In addition, the Avenger with 54-kWh battery offers up to 400 kilometers of range in the combined WLTP cycle and even up to 550 kilometers in the city cycle city traffic.
These themes are combined with other typical factors: the functional design, the spacious interior, the all-electric drive and the practical charging features.
