IAA Commercial Vehicles 2020: Cancellation by Renault

AND SHOOT What has become apparent among manufacturers of passenger cars seems to be spreading to the transport industry. Renault Trucks has decided against participating in the IAA Commercial Vehicles 2020. Instead, customers and target groups are to be addressed more directly and personally in the future. For example, after a five-year break, the company will once again be exhibiting vehicles at the ADAC Truck Grand Prix at the Nürburgring [...]

Commercial vehicles
Renault Trucks will be absent from this year's IAA Commercial Vehicles in Hanover.

Instead, customers and target groups are to be addressed more directly and personally in the future. For example, after a five-year break, the company will once again exhibit vehicles at the ADAC Truck Grand Prix at the Nürburgring.

Also planned are targeted dedicated events that will give visitors more opportunity to test the vehicles. Renault Trucks will also continue to be represented at trade fairs, such as IFAT, the most important trade fair for water, sewage, waste and raw materials management.

Separation from Volvo Trucks
A few days ago, the operational separation from the Group's sister company Volvo Trucks in Germany and the appointment of a separate management team was announced. The adjustment of the strategy is intended to give each brand a more independent profile.

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