IAA 2019: Frankfurt focuses on new formats
FUTURE The German Association of the Automotive Industry (VDA) is reorganizing the IAA 2019 (September 12-22). The expanded program focuses on the "Conference," "Experience," "Exhibition" and "Career" formats. The IAA Conference is a series of events on four stages. IAA Exhibition is the name of the classic exhibition. The IAA Experience brings experiences to the grounds, for example with an outdoor course, [...]
The IAA Conference is a series of events on four stages. IAA Exhibition is the name of the classic exhibition. The IAA Experience brings experiences to the grounds, for example with an outdoor course, intensified test drives or a Kids' World. The IAA Career is aimed at students, career starters and professionals.
Focus on five core topics
The focus will be on the five core topics of automation, connectivity, clean and sustainable mobility, urban mobility and mobility services. On the conference stages and in the exhibitor area, the debates and discussions will revolve around topics such as artificial intelligence, user interfaces and infotainment systems, but also alternative drives, solutions for climate change and air quality.
Ambitious companies, potential investors and partners from the industry will present themselves in the Start-up Zone. With "Women in Mobility", the aim is to attract more female executives from the mobility world.
