IAA 2017: With a broad program to the leading trade show
LAND ROVER The new Range Rover Velar and an off-road course are the focus of Land Rover's IAA presentation. Visitors to the leading Frankfurt trade show can experience Land Rover models up close there. The British manufacturer is using the stage at the 67th International Motor Show (IAA) in Frankfurt am Main for a comprehensive presentation of its models and capabilities. Extensive program From 14 [...]
The British manufacturer is using the stage at the 67th International Motor Show (IAA) in Frankfurt am Main for a comprehensive presentation of its models and capabilities.
Extensive program
From September 14 to 24, the successful British 4×4 brand will be showcasing its multifaceted model range, crowned by the new Range Rover Velar avant-garde SUV that has just been launched. In addition, models such as the Discovery or the current model versions from Range Rover to Discovery Sport demonstrate the breadth of the portfolio. In addition to the stand in Hall 5.0, Land Rover will be setting up its second IAA attraction in the outdoor area at the west entrance, where visitors will be able to experience the qualities of the British off-roaders up close on a challenging off-road course.
New introduction
The new Range Rover Velar stands out from the range. According to the supplier, the new Velar combines elegance with a wealth of innovative technology details, such as retractable door handles, full LED headlights or the new Touch Pro Duo infotainment system.
Other exhibits
In addition to the brand-new Range Rover Velar, Land Rover is bringing another model to Frankfurt am Main, the Discovery, which has also only been on the market for a short time. The company has given its best-selling Range Rover Evoque and Land Rover Discovery Sport new gasoline and diesel four-cylinder engines developed and produced in-house.
Branded Goods
In addition, Land Rover is offering an expanded range of new functional apparel on the outdoor grounds, including down-lined jackets, restyled T-shirts, premium leather cases for smartphones and tablets, and more.
