Hyundai: Tucson as an off-roader for the very rough 🎥
TREASURE HUNT In the movie "Uncharted," a Hyundai Tucson becomes an off-roader with a rugged exterior, reinforced bumpers, chunky tires and other outdoorsy features to get ready for a treasure hunt.
The world premiere of the film "Uncharted" will take place on February 11 in the UK, then in Switzerland from February 16.
The adventure film is based on the Playstation video game of the same name. In "Uncharted," the crafty thief Nathan Drake, played by Tom Holland, is recruited by the experienced treasure hunter Victor Sully (Mark Wahlberg) to recover a considerable fortune lost to Ferdinand Magellan 500 years ago.
TV commercial starring Tom Holland
As part of the marketing activities for the film, Hyundai has initiated a TV commercial starring Tom Holland, as well as a variety of promotional activities.
The 60-second commercial, titled "Car Wash," shows the film's character Nathan Drake pulling up to a car wash with his Tucson covered in mud and filled with various tools and artifacts for treasure hunting.
Cooperation on other productions
Hyundai has already cooperated with Sony Pictures on "Spider-Man: No Way Home" and will be involved in another Spider-Man adaptation. "Across the Spider-Verse (Part One)" is the sequel to the Oscar-winning animated film "Spider-Man: Into the Spider-Verse," which is scheduled to hit theaters in October.
