Hit parade: The star shines on rank 1
MARKET ANALYSIS German manufacturers dominate the ranking of the most searched-for car brands on the online market in Switzerland in 2021. This is shown by an analysis of the largest online market portal for new and used cars.
The global chip crisis has the car market in its grip. Car customers sometimes have to wait more than a year for the new car they have ordered. Some prospective buyers are therefore turning their focus away from the showrooms of new car dealers to the used car market on the Internet. The online comparison service Comparis has taken a close look at the most sought-after car brands on the online market in 2021.
German models are in great demand
The most frequently searched for car on comparis.ch was Mercedes with a share of search queries of 12.3 percent. BMW and Volkswagen followed with 10.8 and 10.3 percent, then Audi (8.8), Porsche (4.6), Toyota (3.6) and Ford (3.3). The Škoda (2.9), Volvo (2.7) and Renault (2.4) brands bring up the rear of the ten most searched-for car brands in 2021.
Comparis mobility expert Andrea Auer: "German brands have always been popular in Switzerland. Not only in the Comparis ranking, but also in the new car market, they have occupied the first ranks for years. However, a comparison with new car registrations also shows: Škoda is only in eighth place in online searches. In the new car statistics, however, in the top five."
There are large regional differences
The specific vehicle searches in individual cantons reveal regional peculiarities. For example, searches in the mountainous cantons differ from those in Switzerland as a whole.
In Graubünden, Seat (rank 8) and Suzuki (rank 9) made it into the top ten. Porsche and Seat are newcomers. In the canton of Valais, Suzuki also made it into the top ten most wanted brands last year.
Andrea Auer: "The fact that Suzuki is popular in the mountain cantons is not entirely unexpected. Along with Subaru, the brand is known for its 4×4 expertise."
Ticino loves Fiat, Land Rover and Mini
Vehicle seekers in southern Switzerland have completely different preferences. Here, the Fiat (5th), Land Rover (7th) and Mini (10th) brands are among the top ten. Subaru, Renault and Nissan, on the other hand, dropped out of the list.
In French-speaking Switzerland, the Mini and Peugeot brands made it into the top ten most searched-for car brands.
