Geneva 2018: Partnership with IFA?
COOPERATION At the Geneva Motor Show from March 8 to 18, 2018, at Palexpo, for the first time also makes itself felt the trend that freed exhibitions like Paris and Frankfurt headaches. Brands such as Opel, DS, Infiniti and Chevrolet, as well as Cadillac, have decided not to participate in Geneva, at least this year. Cancellations of various manufacturers also surprised the organizers of the exhibitions [...].
Brands such as Opel, DS, Infiniti and Chevrolet, as well as Cadillac, have decided not to participate in Geneva, at least this year. Cancellations by various manufacturers also surprised the organizers of the exhibitions on the Main and Seine. Not only the absent car manufacturers let it be known that they are increasingly interested in those fairs that are more trendy, such as the electronics trade fair CES in Las Vegas. The latter was able to record a 20 percent higher automotive presence this January than in the previous year.
Reasonable decision with a future for Geneva
The Geneva Motor Show wants to take advantage of this trend and is seeking a partnership with the European counterpart of the CES, the International Consumer Electronics Fair IFA Berlin. Certainly a very sensible decision with a future.
