Geneva 2018 : First appearance of Cupra
POWER Seat wants more and is expanding its Cupra performance department into an independent high-performance brand. This will please Swiss fans in particular. Even though the brand name may sound Spanish, it is actually a contraction of the two English terms Cup Racer. For a long time now, the sportiest Seats vehicles have been running with this name as [...]
Even if the brand name sounds Spanish, it was actually a contraction of the two English terms Cup Racer. For a long time now, the sportiest Seats vehicles have been running with this name as an appendage to the model designation. Now it is becoming a brand in its own right. All new Cupra models will bear the new logo.
Premiere of the brand at the Geneva Motor Show
The official launch is set for February 22. The new Cupra models will be presented to the public at the Geneva Motor Show (March 8 to 18, 2018). It will be exciting.
