Geneva 2016: Citroën shows concept car SpaceTourer Hyphen
To mark the launch of the SpaceTourer, Citroën is unveiling the Citroën SpaceTourer Hyphen 4×4 concept car as part of a partnership with the French electropop group "Hyphen Hyphen". The vehicle will be presented at the Geneva Motor Show (March 3-13, 2016 at Palexpo). Arnaud Belloni, Director of Marketing and Communication of the brand: "Citroën always focuses on innovation, is in tune with its own time [...]
Arnaud Belloni, Director of Marketing and Communication for the brand: "Citroën is always innovating, ahead of its own time and discovering talent. After meeting Hyphen Hyphen, a partnership was obvious - an encounter with an unusual band full of energy, with its own graphic and musical signature. It is a marketing campaign that comes from the heart. The collaboration is also an opportunity for us to bring our shared values to the forefront: positive vibrancy, participation and creativity."
www.citroen.ch
Photo: Factory
