Genesis: Zurich, Basel and now also Geneva
SUPPORTING POINT Two years after its market launch in Europe, Genesis is already opening its third location in Switzerland with the studio in Geneva. After Zurich and Basel, the brand is now also close to its clientele in western Switzerland.
The Genesis Studio Geneva is located in the elegant Rue du Rhône shopping street and offers insights into the world of Genesis on 345 square meters of exhibition space. Among others, Mike Song, Global Head of Genesis, Luc Donckerwolke, Group Chief Creative Officer, Michael Cole, President and CEO of Hyundai Motor Europe, Lawrence Hamilton, Managing Director of Genesis Motor Europe, and Genesis Switzerland CEO Piergiorgio Cecco welcomed the guests at the inauguration.
Another milestone
Mike Song: "The expansion in Switzerland is a sign of Genesis' growing momentum in the European market. With Genesis Studio Geneva, we have reached another milestone in our business strategy. We will continue to build and strengthen our reputation as a provider of first-class customer care in the region."
Exclusive partnership
In the future, the offer in Geneva will not only include personal advice from a Genesis Personal Assistant, who will take care of all the customer's needs. Test drives in a Genesis model of the customer's choice or new car handovers will also be carried out directly on site or optionally in one of the partner hotels. These include the Hôtel Beau Rivage in Geneva. The five-star hotel is a top-class establishment in an exclusive location overlooking Geneva's Jet d'eau.
Lawrence Hamilton: "We are thrilled to open our doors in Rue du Rhône, one of the most prestigious shopping streets in the world. It's very important for us to reach our customers in French-speaking Switzerland with Genesis Studio Geneva."
The Genesis Studio Geneva is open Monday through Friday from 10 a.m. to 7 p.m. and on Saturday from 10 a.m. to 5 p.m. and is staffed continuously by Genesis Personal Assistants.
