Genesis: Welcome to the Studio Zurich
SWISS PREMIERE In the middle of Zurich, Genesis has opened its first studio in Switzerland and thus also in Europe. The new Korean car brand launches the G70 and GV70 models in a harmonious ambience on Bahnhofstrasse.
The Genesis Studio at Bahnhofstrasse 62 combines a showroom with a gallery, lounge and event space for external events and product presentations via multimedia LED wall. Anyone entering the studio crosses the threshold from the busy shopping arcade into a world of minimalist wall installations and warm wooden elements that create a fitting stage for the noble bodies and underscore the design language of Athletic Elegance.
Special all-round service for customers
The special feature: Genesis treats time as the most valuable commodity and therefore offers an all-round service. A Genesis Personal Assistant takes care of all the guests' needs. In the studio in Zurich, potential customers come into contact with an assistant for the first time.
Piergiorgio Cecco, Regional Operations Manager Genesis Motor Switzerland: "Genesis is not a classic automotive company, but a disruptive brand with a novel lifestyle approach. We are delighted that we can now also offer this special concept in Switzerland."
The Genesis models can be experienced for the first time in the new studio in Zurich. Their characteristic features are ideally accentuated in the scenery. The edged surfaces in the two-lines look of the luxury cars reflect the lights of the surrounding installations. The design language is completed by the Quad Lamps fitted with double-row LEDs and the striking radiator grille.
Presentation of the new models G70 and GV70
Following the European premiere with the launch of the G80 and GV80 models, the new G70 and GV70 models are now on display in the Zurich showroom. In addition, Genesis has already announced the launch of the all-electric GV60 for 2022.
Detailed information on the brand and the models is available to interested parties in the Genesis Lounge on the second floor. Based on the interior of a Genesis, seating in high-quality nappa leather invites visitors to linger. In the basement, the event room also offers possibilities for versatile events such as general meetings and panel discussions, workshops and product presentations.
