Genesis: Ambitious plans for Switzerland 🎥
FIRST BIRTHDAY It's been a year since Genesis celebrated its European launch and, at the same time, opened the first Genesis studio on the continent in the heart of Zurich. A lot has happened in the meantime.
With the choice of its first flagship store, Genesis proved its style: on Zurich's Bahnhofstrasse, the noble Korean brand presents its product portfolio on 1500 square meters and welcomes customers from all over Switzerland.
Following the successful launch of the 70 and 80 series, the first electric models - the GV60 and the Electrified G80 - were introduced earlier this year.
Further location are in planning
Since April and until at least the end of the current year, the brand has been touring the country with the Genesis Experience Days (AutoSprintCH reported). Towards the end of the year, two more studios are to be opened in Switzerland.
The cooperation with White Turf St Moritz also shows that Genesis wants to further strengthen Switzerland as a location. After the brand became a mobility partner of the prestigious horse race for the first time this spring, Genesis Motor Europe will be the main sponsor from 2023.
Management is now complete
Since March 1 of this year, the Swiss management team is now also complete with Irene Franco (center gallery). In her position as Head of PR for Genesis Motor Switzerland, she is responsible for the Korean luxury brand's communications throughout Switzerland. In addition to implementing the global and European brand strategy in Switzerland, Irene Franco will also drive regional press activities.
Combining luxury and mobility
Piergiorgio Cecco, Regional Operations Manager at Genesis Motor Switzerland: "We are very proud that we have been able to establish the Genesis brand so well in Switzerland already in the first year of our launch. The resounding success proves us right: our interpretation of luxury and mobility perfectly fits the local market and the high demands of Swiss customers."
