Genesis: New models as pure electric vehicles from 2025 🎥
FUTURE The Korean Hyundai luxury brand Genesis is going electric in leaps and bounds. Numerous awards and live events made 2022 a successful year for Genesis in Europe.
The highlights of the past year include the three newly launched all-electric models. The first was the GV60, the brand's first model based on the E-GMP platform developed for electric vehicles. The two Electrified GV70 and Electrified G80 models continued the electrification of the model range.
Partnership with Shell Recharge Solutions
In addition, Genesis agreed a partnership with Shell Recharge Solutions in 2022 and launched the Genesis Charging solution in Europe. From 2025, every new model will then be equipped with an all-electric powertrain, and the brand is aiming for zero emissions by 2030.
2022 saw the debut of two Genesis concept cars. The X Speedium Coupé (center gallery) embodies the brand's DNA while offering a glimpse of the next generation of electric vehicles. The pursuit of a sustainable yet luxurious future is exemplified by the Genesis X Convertible unveiled in California.
Positive media response to comparative tests
Various comparative tests by trade journals in 2022 highlighted how much Genesis stood out from the competition. In particular, the high-quality interior, comfort and driving dynamics were mentioned. The GV60 in particular earned a lot of praise and cleared various prizes and awards. Among other things, the model won a Red Dot Award for product design and was named Swiss Car of the Year and German Car of the Year.
Over half of sales are electric cars
While sales figures have grown steadily, deliveries are now also picking up speed. This has created a solid foundation for the new year. Sales of the 2023 model year GV60 have already got off to a good start. Electric cars account for 52 percent of Genesis sales in Europe.
Frankfurt is the location of the second German Genesis studio after Munich. A second London studio was opened at the famous Battersea Power Station, followed in December by the inauguration of the Basel location in Switzerland.
