General Motors: The future belongs to electric cars

To symbolize the turnaround, GM has now even changed its corporate logo - for the first time in 56 years. According to GM designer Sharon Gauci, the new logo symbolizes "creative and innovative thinking in the global family.

Light blue tones are meant to associate "the clean air of a zero-emissions future"; round contours and the change to lowercase letters create a "more modern and inclusive feel." The underside of the lowercase "m" even resembles an electrical plug.

Well-being campaign Everybody In launched
In a press release, GM explains that it is striving for a world with "zero accidents, zero emissions, and zero congestion." To this end, the company is now launching a feel-good campaign called Everybody In.

The goal is nothing less than "moving society forward," according to GM marketing chief Deborah Wahl: It's now possible to "get everyone into an electric car."

New Ultium platform for mass vehicles
The technical basis for these ambitions is a platform called Ultium, which will be used not only for mass-produced vehicles but also for the GMC Hummer off-roader with up to 746 hp/1014 hp.

The company also wants to delight the land of strict speed limits with high-performance electric models that accelerate from 0 to 100 km/h in around three seconds.

Hope for the government under Joe Biden
But: the sales figures for e-vehicles in the states are hovering around the two-percent mark, and that includes plug-in hybrids, which can easily be refueled with gasoline and which many users do not charge at all.

GM is now hoping the incoming Biden administration will boost sluggish sales with a mix of piston engine bans and subsidies for e-cars.

gm.com