Fiat: La Pista, Casa 500 and special model
GREEN AND RED In the Lingotto district of Turin, the Stellantis brand Fiat has opened the La Pista 500 rooftop garden with over 40,000 plants, the Casa 500 museum and presented the first Fiat 500 special model of the new RED range. On the legendary, former test track on the roof of Fiat's main factory in Lingotto, La Pista 500 was created the largest roof garden [...]
On the legendary, former test track on the roof of the Fiat parent factory in Lingotto, the largest roof garden in Europe was created with La Pista 500. The 27,000 square meter area at a height of 28 meters is home to more than 300 native plant species.
Symbolic character for the brand
Fiat CEO Olivier Francois pictured with Chiara Appendino, Mayor of the City of Turin: "The decision to create it on the roof of an early 20th century factory is highly symbolic for us. A place that a hundred years ago was by definition a place of pollution, with a test track that used to be secret and inaccessible, is now a garden open to all Turin residents."
Exhibition Casa 500 at the Pinacoteca Agnelli
The Casa 500 is also a freely accessible new exhibition area in the Pinacoteca Agnelli museum complex with a direct view of the former test track. Covering more than 700 square meters and divided into eight themed areas, it traces not only the roots of the Fiat 500 but also the culture and history of Italy and Turin associated with the iconic small car.
Pandemic control organization
The new Fiat 500 RED is the first model in a future special series of vehicles with which Fiat and parent company Stellantis support the organization founded in 2006 by Bono and Bobby Shriver to fight pandemics whose impact on the world's most vulnerable populations.
The red paint is the distinguishing mark
In addition to the all-electric Fiat 500, this also includes the conventionally powered version and the 500X. All have the red paint finish as a distinguishing feature, both on the outside - from the logos to the exterior mirror caps and the design elements of the alloy wheels - and in the interior.
The dashboard, design elements on the floor mats, seat covers made from plastic waste collected in the oceans, and Fiat and 500 RED logo on the backrest are finished in red. Optional on the electric Fiat 500 is also the driver's seat in red with three remaining black seats.
Air filter should protect against viruses and bacteria
All RED special models are equipped with an air filter that is said to protect against viruses and bacteria with an effectiveness of almost 99.9 percent. In addition, the most frequently used surfaces such as the steering wheel, seats and inside of the trunk have been treated with antimicrobial agents.
Letter from Olivier François and Bono to each car
Each RED model also comes with a liquid dispenser and key cover, as well as a letter signed by Olivier François and Bono welcoming the buyer to the RED community.
