Fiat: 500e comes as La Prima by Bocelli 🎥
SPECIAL MODEL With "Setting a new Tempo," Fiat wants to drive electrification even faster. At a celebration on the Mediterranean coast of Tuscany, the collaboration with the Bocelli family was also emphasized.
Tenor Andrea Bocelli and son Matteo jointly presented the new Fiat 500e La Prima by Bocelli, the first electrically powered city car equipped with JBL's Virtual Venues sound technology.
Matteo Bocelli also presented his new single, which is the soundtrack to the communication campaign for the market launch of the new 500 variant.
The event at the Alpemare Beach Club in Forte dei Marmi was also an opportunity to celebrate the successes of the Fiat 500e. With 30 international awards to date, it is the best-selling all-electric city car in eleven European countries.
Farewell to fossil fuels in Europe
Fiat is accelerating its path to a more sustainable future. Following the recently introduced hybrid versions of the 500X and Tipo models, the Italian brand now has electrified vehicles in every model series.
From 2024, the Italians will also offer every new model in Europe with an electric drive, and from 2027 they want to say goodbye to fossil fuels completely in Europe.
Challenge for the 500e's audio system
The meeting of the musical and automotive partners also presents a challenge for an audio system. The challenge was to combine the aesthetics of the Fiat 500e La Prima by Bocelli with JBL's premium audio system, tuned by Andrea Bocelli.
