Three color message
PIRELLI On the vehicles of the Italian embassy in the respective countries, the tire manufacturer Pirelli has recently been advertising with colored tires in the national colors. Pirelli, by its own account one of the leading representatives of industrial excellence from Italy, lets the Italian tricolor travel around the world. All over the world As part of the new Color Edition - tires [...]
Pirelli, which claims to be one of the leading representatives of industrial excellence from Italy, makes the Italian tricolor travel all over the world.
To the whole world
As part of the new Color Edition - tires with colored stripes on the sidewall - a limited edition is produced with the colors of the Italian flag. They will be used to equip the vehicles of the Italian Embassy in France, Germany, the United Kingdom, Switzerland, Japan, China, Russia, the United States, the United Arab Emirates and Saudi Arabia.
First on a Maserati
Marco Tronchetti Provera, CEO and Vice Chairman of Pirelli, unveiled the first Maserati Quattroporte to run on the green-white-red Pirelli P Zero summer tires in the presence of Italian Foreign Minister Angelino Alfano. The presentation took place at Hangar Bicocca in Milan, the exhibition building for modern art promoted by Pirelli. On this occasion, there was the symbolic handover of the first set of Pirelli Tricolor tires to the Italian diplomatic corps.
Presentation in Geneva
The Color Edition tires were first unveiled earlier this year at the 2017 Geneva Motor Show. They represent the highest level of Pirelli's Perfect Fit strategy. The premium tire manufacturer developed them to optimally meet the ever-increasing demands of both car manufacturers and drivers for the personalization or individualization of products.
